Labelexpo Americas is the largest event for the label and package printing industry in the Americas. The 2014 show attracted over 16,000 visitors from all over the world and had over 440 exhibitors.
To appeal to the American market, a campaign based on exploring the great outdoors was decided on. An illustrator that had previously been used for a magic campaign for Labelexpo again gave the project a great look and feel.
The project included a lot of idea generation and development and continued through to adverts, both general and personalised mailings, signage, show guides and floor plans.