Labelexpo Europe is the world's largest event for the label and package printing industry. It is the flagship show and has been running for over 25 years. The 2015 iteration saw over 35,000 visitors attend from all over the world and had over 650 exhibitors.
The campaign for Labelexpo Europe 2015 was a twist on classic fairy tales. The twist being that technology made the fairy tale character's lives much easier. Working closely with an illustrator, the style was intended to be fun but also look corporate enough to attract exhibitors.
The project included a lot of idea generation and development and continued through to adverts, both general and personalised mailings (the latter of which were pop-ups), signage, show guides and floor plans.
This project won Best Trade Show Marketing Campaign at the Exhibition News Awards.