The Dubai Airshow is one of the largest and most successful air shows in the world, connecting aerospace professionals across all areas of the industry to facilitate successful global trade.
In 2015 The Dubai Airshow had a $37.2 Billion order book. Over 4 days it had over 65,000 visitors and had over 1,100 exhibitors.
The campaigns for The Dubai Airshow (and also MEBAA show, shown here) are positioned to look professional and high end. Marketing materials produced were adverts, brochures, mailers and signage.