Labelexpo Europe is the world's largest event for the label and package printing industry. It is the flagship show and has been running for over 25 years. In 2013 the show saw 35,000 visitors through the doors and had over 600 exhibitors.
The concept for Labelexpo Europe 2013 was “Industry secrets revealed”, based on the mysterious world of performance magic. The illustrator did a fantastic job producing what was briefed and the campaign ended up having a very distinct and appealing style.
The project included a lot of idea generation and development and continued through to adverts, both general and personalised mailings, signage, show guides and floor plans.